First Price

First Price is one of our oldest private label brands,
covering the low-end position of the market across
most categories – both food and non-food.

In 2020, First Price is undergoing a design update –
new design, same good price and quality.

”Good quality at the lowest price”


If you are looking for other brands or products or if you have any specific enquiries, you are always welcome to contact us.


Petter Aagesen

Sales Director

Tel: +45 2036 1888


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