Leading Danish Wholesaler and International Private Label Supplier

The goal and core values in a cooperation is to seek win-win solutions based upon our strong logistic foundation and our endeavours to win and create value for our partners and end consumers.

Our ambition is to be a skilled, dynamic and value-creating partner for our export customers by offering tailormade logistical solutions and plug and play PL concepts based on an excellent market expertise and development.

We are a Danish wholesaler driven by professionalism and strong results – combined with a strong solidity and commitment among our owners and partners.

Dagrofa Logistik

Dagrofa is one of the leading Danish retail companies and a full-service solution provider of Private Label (PL) concepts for export markets. We offer plug and play PL concepts with full tier coverage within discount, mainstream and premium products, and our wide assortment covers various areas, e.g. baby and kids products, nonfood, organic and free-from products, just to mention a few.


Our outstanding combination of plug and play product assortments and a flexible and low-cost logistical set-up provides our customers with increased competitiveness and unique possibilities of consolidation across many product categories regarding dry goods as well as chilled and frozen goods.


Dagrofa’s history dates back to 1767 when the grocery wholesaler A/S Sophus Nielsen was established in Svendborg. In 1978 the company was re-established under the name of Dagros and in 1983 the name was once again changed to Dagrofa.

The Dagrofa Group has an annual revenue of approx. EUR 2.5 billion (2022)

Dagrofa supplies approx. 600 stores (both concept stores and independent supermarkets) – of which approx. 100 stores are owned by Dagrofa.
Some 14,500 dedicated employees are working in the Dagrofa Group and Dagrofa’s head office is located in Ringsted, with offices and terminals in Vejle and Ringsted.

The Dagrofa Group is based on a three-legged business organization consisting of retail, logistics and foodservice.

High quality and the widest range of products

Dagrofa Logistik a/s is your best partner as to importing every type of product used in households today. Our product assortment ranges from local organic producers to large international brands. Exceptional product quality and design combined with some of the most exacting food safety standards and quality control in the world make Dagrofa’s products highly demanded worldwide.